/ Introduction
My name is Derek Lapp. Vectorthis is a web & design studio I’ve been operating since 2006. It started because I believe good design is more than making stuff pretty. It’s intelligent negotiation between form and function. It’s not about the graphics. It’s about the experience.
My Story:
I’ve always had a strong appreciation for design. Growing up I was the ultimate amateur. if I wasn’t investing time in school projects looking for the perfect type face or burning the edges of the paper just right, I was doing something else design related like creating my own desktop wallpapers or an icon set for Windows95 in MS Paint. It was only a matter of time before I went pro.
I graduated from Fanshawe College’s Multimedia program in 2006 at the top of my class. Since graduating I’ve worked with a variety of brand touch-points and technologies – from print to web to flash / video – but interactive communications will always be the one who ends up calling me home. I really can’t see myself doing anything else.
/ Capabilities
Great design is about more than special effects. When you see a piece of well designed media, you don’t think about how it was made, you think about what it’s saying.
Whether your needs are best met through branding, print or interactive media, my multidisciplinary background allows me to utilize innovative approaches and technologies to clearly communicate and re-enforce your brand messages.
Brand Strategy
Ideas that define and speak volumes about your brand. Key services include:
- Brand Audits
- Brand Positioning
- Naming
- Corporate Identity
- Stationery
- Styleguides
- Marketing Strategy
Design for Print
Print media that creates buzz for your brand / product. Key services include:
- Posters
- Flyers / Inserts
- Package Design
- Print Advertising
- POP / POS
- Large Format
- Brochures
- Direct Mail
Design for the Web
Online media that creates buzz for your brand / product. Key services include:
- Websites
- CMS Integration
- Blogs / Portals
- E-Newsletters
- Microsites
- Banner Ads
- E-Commerce
- Forum Skins
/ Graphic Design Process
With each project, I follow a systematic and objective plan of action that reveals the root of your brand. Through proper use of logos, artwork and typography, I bring brands to life and effectively convey what they have to say.
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Phase 01: Define
This is the discussion phase. In order to create a successful end project we must first understand your brand, your ambitions and requirements. We will spark conversations and ask questions that will help prioritize key objectives and identify the most effective solutions for meeting them.
As we work through this processes I will document project scope, goals, marketing messages, target audiences, budgets, technical specifications and schedule milestones.
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Phase 02: Design
This is the creative, knock-your-socks-off phase. After defining the “big picture” you will see your project come to life as we begin exploring a number of different creative ideas, approaches and concepts.
After exploring a variety of creative avenues, we begin centralizing our ideas into a single concept. Focus shifts from ideation to prototyping and production design.
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Phase 03: Deliver
Upon completion of the Design Phase, quality assurance springs into action, ensuring the project is successful and meets all expectations and requirements set forth in the Definition Phase.
We review and critique the results as a whole to determine their overall success and how to implement them. The project is then finalized, delivered and verified.