/ 2008 Fantasy Hockey Playoff Challenge

Playoff s are the most exciting part of hockey. Gearing up for a 4-round elimination challenge with a chance to win 2 box seat tickets to a 2008-2009 NHL game in Toronto or Pittsburgh, I began working with the Hockey.com marketing team to develop a fresh brand overhaul for the Hockey.com fantasy section, starting with the playoff challenge.

Stepping onto the ice during playoffs is like stepping onto a battlefield. When the 2008 Playoffs hit, I was responsible for overhauling the Hockey.com Fantasy Hockey section into a war zone where users could draft rosters, drop players, track their stats, trash talk their rivals and more.

When the mayhem was over only 1 person stood victorious and I was asked to put together a bundle of different email templates to announce things like the grand prize winners, thanks you emails, urls to final standings, and a warm up to the upcoming 2008 Entry Draft Challenge.

Throughout the playoffs I was responsible for providing Hockey.com with creative materials for their extraordinary amount of online promotions through multiple landing pages, email announcements, social networking, and other various forms of Internet Marketing.