Good Bye Moxy, Hello Semantic Design

I’ll have to admit, this last year at Moxy Media unfolded much differently than I was expecting it to when I took their offer last summer. When I interviewed, we discussed the normal graphic design stuff I expected: brand the project, design/build the website, promote and advertise it.

In addition, we also discussed things I didn’t expect, like working directly with the marketing team, collaborating on marketing strategies, going to conferences and shows speaking on behalf of the company / product, networking with potential clients, doing more traditional forms of advertising: print, swag, video, etc. Things looked good. However, usually when things seem too good to be true, they often are. After a long battle this summer, I have decided to go a separate way than Moxy and pursue a career more inline with graphic design/marketing.

Enter Semantic Design: bored one weekend I stumbled upon this ad for a full-time graphic designer from this studio in Waterdown, Ontario – place where I grew up – so on a whim I sent in my resume and 2 days later I had an interview set up. The job caught my eye because it deals with a nice variety of mediums: web [design & development], logo/brand, print [invitations, reports, brochures, posters, packaging, etc], large format, you name it.

So, as of As of August 31 2009, I will be heading up the interactive division for Semantic Design, playing a key role in integrating this aspect into the Semantic brand and helping drive the company’s future directions/objectives. I’ve already begun drafting up new plans for Semantic that will take it’s existing brand and marketing strategies to an entirely new level. Our clients won’t know what hit them.