Background:Hockey.com started out as a simple hockey blog. Before we knew it, it became the primary source for anything hockey: news, photos, forums, NHL, junior, international, everything. After seeing the results it was obvious: we needed to get the look and feel of an industry leading hockey community. Objectives:Develop an aggressive, confident brand and apply innovative and consistent design solutions across a variety of media touch points including corporate stationery, website, newsletters, sports apparel and more. |