/ Hockey.com

Hockey.com started out as a simple hockey blog. Before we knew it, it became the primary source for anything hockey: news, photos, forums, NHL, junior, international, everything.

For the 2008 re-launch I worked very closely with the Hockey.com marketing team to develop an aggressive, confident brand that would give Hockey.com the look and feel of an industry leading hockey community.

During 2008 one of Hockey.com’s most innovative marketing strategies was the forming of a company hockey team, Sponsored by Hockey.com. Shortly after joining the creative department I was assigned the responsibility of designing jersey for the players to wear.

Using the 2008 RBK Edge templates as my guide I responded with a new logo mark and full uniform set complete with socks in both home and away colours.

Hockey news, hockey blogs, interviews, fantasy hockey, schedules, real-time score updates, Hockey.com was everything hockey; even your own user profile where you could connect with other hockey players, coaches, and fans from around the world.

For the 2008 launch of Hockey.com 2.0 I provided a high impact web interface based heavily off North American style hockey.

With a brand new identity and world class website Hockey.com needed an attractive way to spread the word about Hockey.com 2.0.

In addition to unique email announcements I provided designs for the monthly newsletters, keeping hockey fans informed as to what was happening, not just with the website, but in the global hockey community.

After the launch of Hockey.com 2.0the marketing team hit the streets, and they hit them hard. Throughout the second half of the 2007-2008 season I was responsible for providing Hockey.com with creative materials for their extraordinary online promotions.