I have a fairly notorious reputation for doing an endless number of redesigns, but this is much more than that. I created Vectorthis during my first year in college. I’ve matured significantly since then – as a designer, as a person, as whatever, and I feel very strongly that the identity I created in 2005 isn’t an accurate portrayal of me or what I’m capable of, so a fresh start is in order. I’m still in love with the concept I based it all around – maybe even more now than when I first thought it up – so I won’t be ditching Vectorthis for a new identity; more like redefining what it means.

Stay tuned for progress.

Progress Update 1:

Initial thoughts:

1. Bold, loud, close to current concept
2. Bold, literal
3. Slick, slightly humbled, literal – much more elegance than 2

Progress Update 2:

Initial Thoughts

1. Elegant, sophisticated, bold
2. Elegant, sophisticated
3. Bold, heavy, sophisticated
4. Slick, forward thinking

Nothingness.ca is the portfolio for Tim Mclennen, an experience video game developer and graduate from Toronto’s International Academy of Design & Technology. Upon graduating Tim approached me to develop a sophisticated identity package for the domain Nothingness.ca which he hoped to market himself behind.