Vectorthis » Web Development

Meltdown Snowboard Shop

Derek — Thu, 29 Jul 2010 14:03:36 +0000

Meltdown Snowboard Shop is a specialty sports boutique in Kitchener – Waterloo that specializes in snowboarding equipment and accessories. After 7 very successful years with snowboard sales in a brick and mortar store Meltdown contracted me to put together a fully customized online store that featured seamless integration between X-Cart and WordPress content management systems.

Lauren Horton

Derek — Wed, 14 Apr 2010 13:33:33 +0000

Born just outside Toronto in Scarborough, Ontario, Lauren is a scrappy, pull-no-punches type of girl and star of the MTV hit reality show Peak Season. During the summer of 2010 Lauren Horton contracted me to develop an online identity for her, to be put in place for the upcoming filming of Peak Season in 2011.

In addition to appearing on MTV’s Peak Season, Lauren Horton often spends her time making celebrity guest appearances and doing the occasional promo for Monster Energy. She’s built up a close relationship with her fans via Twitter and during Summer 2010 she contracted me to design and build her a website integrated with twitter that would allow her to interact with her fans on a much larger scale than Twitter currently allows.

Canada Snowboard Clearance Show

Derek — Sun, 21 Feb 2010 23:39:32 +0000

The Canada Snowboard Clearance Show is a massive end of season blowout sale where vendors look to unload their remaining inventory with huge discounts on items like snowboards, boots, bindings, goggles, outerwear and more. For the 2009 and 2010 sales I was contracted to create a microsite for the event promoting the various deals available.

Mapleridge Landscapes

Derek — Mon, 15 Feb 2010 23:35:42 +0000

Mapleridge Landscapes is a complete landscape design, construction & maintenance company in Southern Ontario, who provides a setting that enhances your lifestyle, while adding value and curb appeal to your property.

I began working with Semantic Design in March 2010 to design an engaging web interface for Mapleridge consistent with existing marketing collateral and integrate it with the WordPress CMS platform.

Klassic Coconut

Derek — Wed, 25 Nov 2009 20:16:29 +0000

After 20 years, what started as a small operation has risen to become one of the largest importers of desiccated coconut, sweetened coconut and toasted coconut on the continent. November 2009 I began working with Semantic Design branding agency to design an engaging web interface consistent with existing marketing collateral an develop it into a fully customizable WordPress theme.

Artisan Contracting

Derek — Sun, 25 Oct 2009 17:51:07 +0000

Formerly J.Ott Home Renovations, Artisan Contracting is a family owned and operated company who specializes in luxury home renovations. Fall 2009 I was contracted by Semantic Design to develop an engaging web interface consistent with existing marketing collateral and integrate it with the WordPress CMS platform.

SoHo Sneaker Shop

Derek — Tue, 28 Jul 2009 22:40:03 +0000

SoHo Sneaker Shop was established in September of 2007 and after 3 years has grown to become one of Canada’s most popular sneaker boutiques. Summer 2009 SoHo Sneaker Shop contacted me looking for an innovative, experience driven e-commerce website that could be seamlessly integrated on top of the WordPress blogging platform, making their inventory and sales available worldwide.

One of SoHo Sneaker Shop’s most distinguishing characteristics is their level of hands-on community involvement. Summer 2009 I was contracted to design a series of promotional posters advertising various community events including tent sales, their All Day Game of Skate and the SoHo Sneaker Sneaker drive to raise money for the Haiti Relief Effort.

Ideo.net

Derek — Sat, 16 May 2009 20:33:16 +0000

Ideo.net is more than just another domain parking platform. It’s a monetization network built for domainers by domainers. In 2008 Moxy Media saw an opportunity for growth with consumer level domain monetization and contracted me to develop a cutting edge brand identity for their proprietary domain parking platform.

Innovative; Experienced; Secure: For the public launch if Ideo.net in 2009 I worked closely with the Moxy Media marketing department to develop a cutting-edge website that clearly illustrated the 5+ years experience Moxy’s Media had in developing and optimizing websites, including niche portals, and b2c e-commerce websites, for which the whole platform was based upon.

Ideo.net wasn’t just another domain parking platform where users did the same old thing. It was a platform built around experience, security and innovation. When Ideo.net went public in 2009 I developed a series of half-page magazine ads that supported Ideo.net’s experience philosophy.

Trying to set themselves apart from their multitude of competing domain parking competitors, Ideo.net requested I deliver a portfolio of unique, highly innovative and highly customizable parking templates focusing on many common themes including travel, real estate, sports, gaming, education, automotive and more.

2008 Fantasy Hockey Playoff Challenge

Derek — Sat, 12 Apr 2008 18:47:56 +0000

Playoff s are the most exciting part of hockey. Gearing up for a 4-round elimination challenge with a chance to win 2 box seat tickets to a 2008-2009 NHL game in Toronto or Pittsburgh, I began working with the Hockey.com marketing team to develop a fresh brand overhaul for the Hockey.com fantasy section, starting with the playoff challenge.

Stepping onto the ice during playoffs is like stepping onto a battlefield. When the 2008 Playoffs hit, I was responsible for overhauling the Hockey.com Fantasy Hockey section into a war zone where users could draft rosters, drop players, track their stats, trash talk their rivals and more.

When the mayhem was over only 1 person stood victorious and I was asked to put together a bundle of different email templates to announce things like the grand prize winners, thanks you emails, urls to final standings, and a warm up to the upcoming 2008 Entry Draft Challenge.

Throughout the playoffs I was responsible for providing Hockey.com with creative materials for their extraordinary amount of online promotions through multiple landing pages, email announcements, social networking, and other various forms of Internet Marketing.

Hockey.com

Derek — Mon, 03 Mar 2008 03:37:08 +0000

Hockey.com started out as a simple hockey blog. Before we knew it, it became the primary source for anything hockey: news, photos, forums, NHL, junior, international, everything.

For the 2008 re-launch I worked very closely with the Hockey.com marketing team to develop an aggressive, confident brand that would give Hockey.com the look and feel of an industry leading hockey community.

During 2008 one of Hockey.com’s most innovative marketing strategies was the forming of a company hockey team, Sponsored by Hockey.com. Shortly after joining the creative department I was assigned the responsibility of designing jersey for the players to wear.

Using the 2008 RBK Edge templates as my guide I responded with a new logo mark and full uniform set complete with socks in both home and away colours.

Hockey news, hockey blogs, interviews, fantasy hockey, schedules, real-time score updates, Hockey.com was everything hockey; even your own user profile where you could connect with other hockey players, coaches, and fans from around the world.

For the 2008 launch of Hockey.com 2.0 I provided a high impact web interface based heavily off North American style hockey.

With a brand new identity and world class website Hockey.com needed an attractive way to spread the word about Hockey.com 2.0.

In addition to unique email announcements I provided designs for the monthly newsletters, keeping hockey fans informed as to what was happening, not just with the website, but in the global hockey community.

After the launch of Hockey.com 2.0the marketing team hit the streets, and they hit them hard. Throughout the second half of the 2007-2008 season I was responsible for providing Hockey.com with creative materials for their extraordinary online promotions.